FREELANCE GAME MARKETER

Hi, I’m Tom! I’ve worked in the games industry since 2004.

I spent 12 years on the team that made EGX and Rezzed the UK’s biggest and most-loved consumer game events.

Now I work with game developers and publishers to find and grow their audiences.

From one-off copy tasks to go-to-market plans for your PC game, I can help.

GET IN TOUCH

Services

Here are some of the things I can do for you.

I offer a flexible approach based on your needs. Drop me a line, and we can chat about your project requirements in detail.

GTM STEAM strategy

Your game’s Steam page is critical to its success. If your page isn’t live yet, I can put together a full GTM plan, including capsule advice, Next Fest strategy, tags, screenshots and copy. I can also review your Steam page and demo.

copywriting

Copywriting tasks, large and small, are my bread and butter. Press releases, email marketing, trailer copy, performance marketing copy, social media, blog posts, website copy, storefront descriptions, developer blogs and more.

Game Branding

I can put together a complete brand plan for your game. That includes target demographics, competitor benchmarks, brand strategies, campaign roadmaps, social media strategies and more.

events, festivals & digital showcases

Exhibiting your game at an event? I’ll work with you to ensure you get the best bang for your buck. Entering your game into a digital showcase or Steam sale? I can identify the right events for you and handle the applications.

Organic creator marketing

Influencer/content creator marketing is one of the most effective ways to get your game noticed. I can put together a target list of creators based on your game’s genre and handle outreach.

Looking for something else?

After something not listed here? Get in touch. Chances are, I’ll be able to help, or I can put you in touch with someone who can.

Games & projects I’ve worked on

Mayfly

Steam page review
Content creator shortlisting
Demo feedback
Foundry

Steam descriptions
Across the Obelisk

Steam descriptions
Developer diaries
Pokemon Sleep

Performance marketing ad copy
Asmodee

Campaign tagline
Ad copy
EGX & Rezzed

Website copy
Blog posts
Social media
Email marketing
Press releases
Content curation
Invoke Studios

Website copy
WASD

Website copy
Blog posts
Email marketing
Social media
Lurkit

Case studies
B2B blog posts
Tentacle Zone

Blog posts
Virtual events for developers
Portal

Case studies
Blog posts