Indie Game Marketer Helping Developers Reach More Players

Go-To-Market plan

Every game launch needs a plan. I can create a complete campaign roadmap spanning pre-production to post-launch. This includes all major beats: announcement, betas / playtests, demo, release date reveal, launch, bundles, DLC and discounting.

Social media strategy

While social media might not drive big wishlist numbers on its own (ask me about the exceptions), you still need a strategy. I'll help you focus on the right platforms, ignore the ones that don't matter, and plan, write and publish your content.

STEAM

I know how to play the Steam algorithm game. I'll create and maintain your store page and handle entry into Next Fest and other festivals. I can write descriptions and dev blogs, optimise tags, and advise on demos, screenshots, capsules, trailers and more.

Organic creator marketing

Creator marketing is one of the most effective ways to build wishlists. I'll do the legwork putting together a list of hundreds of creators with email addresses based on your game's genre. Then I'll write outreach emails that maximise your chances of earning coverage.

questions? Fancy a chat?

I’m available for free 60-minute consultations to talk marketing, the Steam algorithm, your game, my services or any other related topics.

Save your spot here.

Email Marketing & CRMs

Old-fashioned? Nope! Email newsletters are powerful marketing tools. I can plan, write and send newsletters, and populate and maintain a basic CRM with contacts relevant to your game.

Internal Messaging

Successful games have strong messaging foundations. I can work with you to pin down exactly what makes your game unique, the experience of playing it and the emotions you want to evoke in players.